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When's the last time you saw ticket prices go down?
The NHL slashed salaries across the board by 24% this year. How many teams actually lowered ticket prices?
No, owners are paying player's salaries what they are because they can afford to. They make more money through merchandising, licensing, advertising, TV/Radio/Newspaper/internet broadcast rights, promotional tie-ins, corporate sponsorship and city/state/federal tax breaks than they do through gate receipts. In fact, if anything, up to 10-30% of all premium seating in any stadium and arena are comp/VIP seats for dignitaries and corporate friends. Next time you go to a basketball game, count how many business suits are sitting on the floor.
All things considered, the gate and parking are almost a distant last line on the income leger, and by that point they equate to pure profit, but the beancounters are experts at squeezing every little dollar out of everything.
Wake up. You are Joe Fan. The owners don't care about you, because you don't have any money. You think they're wringing their hands over pissing off a bunch of "hardcore fans" distraught over having to pay $79 instead of $69 for upper level endzone seats? They have their hands in much bigger cookie jars than that.
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