A 30-SECOND TELEVISION COMMERCIAL PROPOSAL FOR ANHEUSER-BUSCH INC.
FAde In:
SUNDAY GET-TOGETHER TO WATCH THE GAME
Four guys are sitting on two couches watching NFL Football on TV, drinking Budweisers, and eating nachos and dip.
GUY #1
Ahh. He shouldn’t have dropped that pass. Three and out again.
Guy #2
Let’s see the Steelers game.
Guy #2 changes channel with a remote control. Outside, a car door slamming is heard
Guy #3
Sounds like the girls are back.
Door opens and closes. Into the living room pours three girls. Two are dressed in normal clothes and look fairly nice. The third is a drop-dead gorgeous blonde bombshell, wearing a tight, revealing outfit
GIRL #1
Hi guys. Thought we’d drop in for a bit. How’s the game?
ALL GUYS
(not taking their eyes off the TV)
Great.
GIRL #1
(introducing hot blonde)
Oh, this is my friend Chrissy.
ALL GUYS
(still not taking their eyes off the TV)
Hi.
GIRL #1
(to Chrissy)
Do you want anything?
Chrissy
A Bud is fine.
GIRL #1
In the fridge. Help yourself.
Chrissy leaves for the kitchen. This time every guy in the room watches her, slowly leaning over to catch a last glimpse of her ass as it leaves the room. The two girls sit down with the guys.
Girl #1
So who’s playing?
The guys look obviously annoyed that the women have invaded their Sunday get-together.
Guy #1
Pittsburgh.
GIRL #1
Who’s got the ball?
Guys look nonchalantly at each other, rolling their eyes. Chrissy comes back into the room holding a bud, drawing more ire from the once male-dominated social atmosphere. She takes a seat on a couch, studies the TV for a sec--
Chrissy
(with very girlish, bubbly voice)
Ooh! FoOoOotball!! What’s the score?
Guy #1
(visibly annoyed)
13-10.
Chrissy
Ohhhhh. Why are the Steelers running a 4-3 defense on third and long? And how come Sorbeck is in the game? Did Nordwell get hurt?
Slowly, the men all turn to look at Chrissy, looks of utter shock and disbelief on their faces, a frozen moment of humility.
Fade to Budweiser logo and calling card while game noise from the television continues. Budweiser: True.
